Lets
Simplify
Your Digital World.
WORK WITH ME
Digital moves fast—and let’s be honest, it can get messy. That’s why I keep my laptop and pocket WiFi close, whether I’m in Toronto or across the world. I’m here to take the guesswork out of your digital strategy and SEO, so you can focus on running your business, not Googling how to fix it.
Custom strategy. No copy-paste. Built for where you’re headed.
WORK WITH ME
I’m Saedra—a freelance digital consultant with my laptop and trusty eSIM always close, no matter what corner of the world I’m working from.
Why? Because I cut through the noise so you don’t have to. I think digital-first: How do we outpace your competitors? How do we rise on Google—with purpose, not guesswork? What are your numbers actually telling us?
Everything I do is tailored. No templates, no one-size-fits-all anything. Whether we’re starting from zero or untangling a digital mess, you’ll get strategy that fits—and works.
You’ve got a business to run—so here’s the short version
Digital is always changing—just like your business (and me)
DIGITAL MARKETING STRATEGY • SEARCH ENGINE OPTIMIZATION • DIGITAL MARKETING STRATEGY • SEARCH ENGINE OPTIMIZATION • DIGITAL MARKETING STRATEGY • SEARCH ENGINE OPTIMIZATION • DIGITAL MARKETING STRATEGY • SEARCH ENGINE OPTIMIZATION • DIGITAL MARKETING STRATEGY • SEARCH ENGINE OPTIMIZATION • DIGITAL MARKETING STRATEGY • SEARCH ENGINE OPTIMIZATION • DIGITAL MARKETING STRATEGY • SEARCH ENGINE OPTIMIZATION • DIGITAL MARKETING STRATEGY • SEARCH ENGINE OPTIMIZATION • DIGITAL MARKETING STRATEGY • SEARCH ENGINE OPTIMIZATION • DIGITAL MARKETING STRATEGY • SEARCH ENGINE OPTIMIZATION • DIGITAL MARKETING STRATEGY • SEARCH ENGINE OPTIMIZATION •
what I do
services
I specialize in building marketing strategies that are both resilient and agile—designed to evolve with your business. Every solution is grounded in deep data analysis, competitive insights, and a sharp understanding of what drives measurable results. The outcome? Clear direction, smarter decisions, and sustainable growth.
• Data-backed marketing strategy
• Competitor and market intelligence
• SEO and site performance insights
• Email marketing and automation
• Brand positioning and messaging
• Campaign strategy and execution
• Analytics reporting and dashboard setup
• Cross-channel content strategy
digital marketing strategy
SEO is a beast. I know how to tame it.
From audits to execution, I handle the moving parts of SEO so you don’t have to. Whether it’s fixing what’s under the hood or building a strategy that gets you found, I keep things hands-on so you can stay focused on the big picture.
• Full-site SEO audits
• Technical SEO cleanups
• Strategic content planning
• Keyword research (organic + paid)
• Competitor analysis (organic + paid)
search engine optimization//SEO
I build email strategies that talk to your people—like people. Whether we’re starting from scratch or breathing life into a stale list, I make sure your emails work (and look good doing it).
• Email strategy + planning
• Automated flows (welcome, nurture, re-engage, more)
• Campaign creation + scheduling
• List segmentation + cleanup
• Deliverability + performance audits
• A/B testing + analytics review
email marketing
Barometer Capital Management Inc.
CLIENT NAME
Toronto Wealth Management
PROJECT NAME
stand-out work
Barometer brought me in to bring order to the chaos—and that’s exactly what I did. I led the merge of their social media and website strategy, starting with a proper audit that went beyond surface-level tweaks to identify the real problems holding them back. From there, we rebuilt their brand identity across every touchpoint—digital and beyond—and restructured the website to actually work the way it should.
With a solid foundation in place, we rolled out an organic SEO strategy, a full site refresh, and a social media game plan built to weather market noise. Communicating wins to senior stakeholders became second nature, and what started as a project has turned into a long-term partnership—going strong since 2021.
Having already left an indelible mark on esteemed platforms like BNN Bloomberg and Yahoo Finance, Barometer Capital Management recognized the need to extend its reach.
· Social Media Marketing Strategy
· Google Analytics Implementation
· Google Search Console Implementation
· Content Creation
· Data Analysis
· Website Audit (WordPress)
· Organic SEO Audit
· Social Media Marketing Audit
· Organic SEO Implementation
· Digital Marketing Strategy
Digital Reset
736.55% increase in engaged sessions
200% increase in LinkedIn followers
167.65% increase in engagement rate
89.26% increase in website conversions
66.6% increase of organic website users
62% page speed increase
Year over year:
What the data says
user experiences
user experiences
R. Yasny (Tax Lawyer)
I had a particular style in mind for my website. In a process that was smooth and pleasant, Saedra helped me realize my vision, including a logo that I feel is discrete and elegant. I know there was a technical hurdle transferring my old website to a new provider, having investigated the process myself before starting with Saedra. Saedra spared me from dealing with any of that burden; I only know that it was done. With any service, you want someone who is going to be responsive and pleasant to deal with and, most important, makes you feel that no request is unwelcome.
C. Cummings (Barometer Capital Management Inc.
Saedra went above and beyond expectations and was readily available to take on new tasks, and help with tasks outside of her realm. Her eagerness to learn and her dedication to her work is what set her apart. As a result of her advice and efforts we had very tangible gains in our business. Working with Saedra was great, she presented new creative ideas to the team and was always reliable, consistent, and positive to work with.
